A LIGHTWEIGHT ALUMINIUM CHASSIS LIES AT THE HEART OF THE BMW I3, A CAR CONCEIVED TO BE ELECTRIC FROM THE GROUND UP, AND MADE IN A PLANT AS EFFICIENT AS THE CAR IT PRODUCES. THE I8 IS A SPORTS CAR WITH A UNIQUE DIFFERENCE, THE BMW I8 COMBINES PURE ELECTRIC POWER AND A 1.5 LITRE TURBO PETROL ENGINE. THE RESULT IS THE INCREDIBLE TORQUE AND ACCELERATION OF AN ELECTRIC CAR, WITH THE TOP SPEED THAT YOU’D EXPECT FROM A BMW SPORTS VEHICLE. BELOW IS A WALK THROUGH OF THE RESPONSIVE WEBSITE (BECOMEELECTRIC.COM) DESIGNED AND BUILT FOR THE LAUNCH OF THE GROUND-BREAKING VEHICLES.
/ BECOMEELECTRIC.CO.UK
/ DESIGN
/ ART DIRECTION
/ FCB INFERNO